The other day I found myself gawking at a tram whose second car was stuffed with big red numbers from floor to roof. Then it dawned on me and I realized that this was a TV commercial brought into life, literally. I was amused and thought that this was pretty clever advertising.
Tram 77 is a two-car tram sponsored by Vodafone, which recently took over Oskar, the no. 3 mobile phone company in the Czech Republic. The number 77 represents the first two digits in a phone number that you’ll get if you sign up with the provider. The campaign is in conjuction with advertising on TV to promote the company’s offer of unlimited free minutes.
The tram covers a route between Náměstí bratří Synků in Nusle and Otakarova in Vršovice and runs through a good part of the city center, so you can catch it at I. P. Pavlova, on Wenceslas Square, Malostranské náměstí, Národní třída and elsewhere. The first car is for passengers and the ride is free.
The Tram 77 campaign started on November 21 and will run through December 4.