It seems that the dm drogerie markt drugstore has an unusual perception of permanence. If you pass by one of their storefronts these days, you may notice large signs plastered over the doors and windows that boldly proclaim:
“500 products now permanently discounted! For at least 4 months. Guaranteed!”
According to dm’s website, the lowered prices themselves are referred to as trvalé ceny (permanent prices), which again are guaranteed for a minimum of 4 months. So if you want to get your favorite brand of shampoo at that wonderful new price, remember to run to the store by May 2007, the month that marks the end of guaranteed permanence.